turnkey creative Production | Packeged productions for brands | video, 3d & vfx, branding & design | Casting, crew, etc.
Based in DUBAI
Conduct comprehensive research into the brand's target audience, competitors, and market landscape.
Identify the brand's unique selling points, values, and positioning in the market.
Collaborate with the client to understand their vision, goals, and preferences for the brand identity.
Gather inspiration from diverse sources, including industry trends, design references, and cultural influences.
Brainstorm ideas and concepts for the brand identity, considering visual elements such as logos, colors, typography, and imagery.
Create mood boards, sketches, and rough drafts to explore different design directions and visual styles.
Develop multiple design concepts that reflect the brand's personality, values, and target audience.
Present the design concepts to the client for feedback and refinement, iterating on the designs based on their input.
Design the primary logo mark that serves as the cornerstone of the brand identity.
Explore variations of the logo, including different lockups, color schemes, and applications.
Develop supporting visual elements such as icons, patterns, and illustrations that complement the logo and reinforce the brand's identity.
Ensure that the logo and visual elements are versatile, scalable, and suitable for various applications across different media channels.
Compile comprehensive brand guidelines that document the brand's visual identity, including logo usage, color palettes, typography, and design principles.
Design branded collateral such as business cards, letterheads, packaging, and digital assets that reflect the brand's identity and maintain consistency across touchpoints.
Develop templates and resources to streamline the creation of future branded materials and maintain brand integrity over time.
Collaborate with printers, manufacturers, and digital platforms to ensure that branded materials are produced to the highest standards.
Coordinate the rollout of the new brand identity across various touchpoints, including digital platforms, physical spaces, and marketing materials.
Communicate the rebranding effort to internal stakeholders, employees, and external audiences to generate excitement and buy-in.
Monitor and evaluate the reception of the new brand identity, gathering feedback from customers and stakeholders.
Iterate and refine the brand identity based on feedback and evolving business needs, ensuring that it remains relevant and impactful over time.