By focusing on these elements, the branding project will create a cohesive and impactful visual identity that resonates with LVL UP's mission and values, effectively communicating the company's dedication to making travel simple and accessible for all.
Speed and Simplicit
The branding should emphasize the swift and user-friendly nature of LVL UP's visa process, ensuring that these qualities are apparent in all visual aspects.
Freedom
The concept of freedom, a fundamental belief held by the company's employees and founders, should be subtly integrated into the branding. This can be achieved through thoughtful use of colors and graphic elements that evoke a sense of openness and possibility.
Classic Logo
While the overall branding will be modern and dynamic, the logo should maintain a classic touch to symbolize the timeless value of freedom as a core personal quality.
Directional Arrows
The use of directional arrows in the branding design symbolizes freedom of movement, reinforcing the company's commitment to enabling seamless and unrestricted travel.