Increasing sales and delivering results
using the latest digital marketing tools
using the latest digital marketing tools
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ASTRUM
Astrum is a new cryptocurrency that operates according to contemporary principles governing digital currencies in 2023 - Decentralization,Blockchain Technologies, Smart Contracts, (PoS), Security and Privacy. Beyond its primary function as a cryptocurrency, Astrum is also involved in investment activities and manages various side projects, including scientific initiatives, charitable endeavors, and foundations. The objective of this branding project is to create a unified and cohesive visual identity that encompasses all these diverse elements.
The branding project aims to create a visual identity that reflects Astrum's innovative approach to cryptocurrency, investment, and its various side projects. The design should convey a sense of unity, modernity, and trustworthiness.
Сompany Branding 2024
By focusing on these key elements, the branding project aims to develop a cohesive and impactful visual identity for Astrum. The resulting brand will effectively communicate the company’s innovative approach to cryptocurrency and its commitment to diverse initiatives, establishing a strong and memorable presence in the market.
Key Elements
Unified Visual Identity
- The branding should seamlessly integrate elements from Astrum's cryptocurrency operations, investment activities, and side projects.
- Design elements should create a cohesive look that ties together the diverse aspects of the company.
Astrum Mark
- The Astrum mark is inspired by the Greek word "astro," meaning star. This symbol represents guidance, innovation, and aspiration.
- The mark will be used in two versions: as a standalone sign and in conjunction with the logo.
Modern and Trustworthy Design
- The design should reflect the cutting-edge nature of Astrum’s technology while conveying trust and reliability.
- This can be achieved through clean lines, contemporary fonts, and a balanced color palette that evokes a sense of security and sophistication.
Incorporation of Side Projects
- Elements representing Astrum's scientific projects, charitable endeavors, and foundations should be subtly incorporated into the branding.
- This integration should be seamless, ensuring that the branding remains unified and coherent.
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